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Mark Gurman

Articles by Mark Gurman

Apple’s Sweeping Price Increases Bring Home the Costs of the AI Era - Bloomberg.com

Business June 29, 2026

Apples extensive price hikes are a blow to many customers and an implicit indictment of the AI eras soaring costs.Also: The latest on the touch-screen MacBook and Apples M5 Ultra, M6 and M7 chip plan�...

Apple’s Touch MacBook to Use M5 Pro and Max Chips, With M7 Models to Follow - Bloomberg.com

Technology June 27, 2026

Apple Inc.s first-ever touch-screen laptop will rely on the companys current high-end M5 chips, rather than next-generation silicon, though the company is working on a follow-up model with future M7 �...

Apple to Skip High-End M6 Mac Chips in Favor of AI-Focused M7 Line - Bloomberg

Technology June 26, 2026

Apple Inc. is making one of the biggest-ever changes to its Mac silicon strategy, preparing to jump ahead to a new artificial intelligence-focused chip generation for its next top-end processors. T�...

Apple Plans Customizable Camera for Pros, Siri Design Changes in iOS 27 - Bloomberg.com

Technology May 14, 2026

Apple Inc. is planning to upgrade its Camera app, making the software fully customizable as part of a broader set of user interface changes coming in its next iPhone software update. With the new ap�...

Apple to Make Design Changes in macOS 27 to Address Tahoe Quirks - Bloomberg

Technology May 11, 2026

Apple is planning design changes for macOS 27 this year to fix some quirks in macOS 26 Tahoe. Also: The company is testing a feature to automatically organize groups of tabs in the Safari browser. An�...

Apple’s Camera-Equipped AirPods Reach Late Testing in AI Device Push - Bloomberg.com

Technology May 9, 2026

Apple Inc. has reached the late stages of development for new AirPods with built-in cameras, a significant milestone for what will likely be its first wearable device designed for the artificial inte�...

Apple’s Camera-Equipped AirPods Reach Advanced Testing Stage in AI Device Push - Bloomberg.com

Technology May 8, 2026

Apple Inc. has reached the late stages of development for new AirPods with built-in cameras, a significant milestone for what will likely be its first wearable device designed for the artificial inte�...

Apple to Let Users Choose Rival AI Models Across Its iOS 27 Features - Bloomberg.com

Technology May 6, 2026

Apple Inc. will let users choose from a range of outside artificial intelligence services to power features across its software, building on a strategy to turn its devices into a comprehensive AI pla�...

Apple Plans to Let Users Build Their Own Passes in iOS 27 Wallet App - Yahoo Finance

Technology May 6, 2026

(Bloomberg) -- Apple Inc. is preparing a new Create a Pass feature for its next major iPhone software update, allowing users to build and customize their own digital tickets and gift cards within the�...

Apple Plans to Let Users Build Their Own Passes in iOS 27 Wallet App - Bloomberg.com

Technology May 5, 2026

Apple Inc. is preparing a new Create a Pass feature for its next major iPhone software update, allowing users to build and customize their own digital tickets and gift cards within the Wallet app. T�...